Media and Publishing


Media and Publishing

Comtech Global's media and publishing practice has grown over the years. Our domain expertise, combined with our proven smart sourcing leadership, offers media and publishing companies competitive advantage in mastering fast changing markets. Some of our solutions include:

  • Supply chain management solutions, from pre-press to material procurement, circulation, logistics and vendor management
  • Business solutions covering advertising management, online media, and e-business
  • Workflow automation covering the product development process for broadcasters
  • Spot ad buying systems covering agency of record, traffic management, post-buy analysis and financial management
  • Digital Asset Management (DAM) and Digital Rights Management (DRM)
  • Operational systems including ad sales, studio management, outsourcing billing and payments, along with content management and delivery

Our experience spans all sectors in media and publishing, from entertainment companies to media research companies, broadcasters, print publishers, newspapers and book publishing. We combine our domain experience with our background delivering enterprise services and solutions, ranging from IT portfolio analysis and architecture consulting to enterprise application implementation (ERP, CRM), business intelligence, enterprise applications integration, program management and business process outsourcing (BPO) services.

With the media and publishing business undergoing rapid consolidation bridging all of these sectors, our broad-based experience in all major media sectors, along with our knowledge of digital content, will help media companies concentrate on exploiting their new internal synergies in a fast-changing marketplace.